True, but probably not particularly helpful to the OP.
A couple online retailers had them for considerably <$100 last year. Personally, I thought that was a pretty decent deal for a rod with a lifetime warranty and wouldn't feel undergunned taking one up in the Smokies, on any of our tailwaters, or chasing smallmouth and skipjack, or even down to south Florida canals (just to blow it up on baby tarpon! Woo! About that warranty...). Heck, even just for having an extra rod to stash in the truck. You know.