I think I read about this guy a few weeks ago.
If I remember right, it was a new batch of carbon fiber arrows. He said he visually checked them out before shooting, but this still happened.
He is suing, claiming there was a recall he never knew about.
I still think that taking a picture of myself would be the last thing on my mind if something like that happened to me. Then again, I guess it satisfies the "pics or it didn't happen" crowd.
Same thing happened to a good friend of mine. Brand new Easton's and the pic is nearly identical. The cool...or not so cool thing about it, is that he has his Go Pro going and caught it all.