Those two you listed are the same kit. This close to Black Friday you need to wait. I got the EXACT same kit plus a sonic cleaner in a Black Friday bundle through Cabela's shipped for $279 a few years ago.
Here's my experience:
I was starting from scratch and the bundle was so much cheaper, especially with the Black Friday deal, that I didn't listen to all the advice to piece what I wanted together. I can't say I necessarily regret it because it got me going initially but having used both presses the Rock Chucker is far superior. It is smoother, stronger, and most importantly (to me) is there is no play in the ram once fully extended. My Hornady has a bit of wobble at full extension and I have checked many displays to confirm I'm not alone. I also don't care for the quick-lock bushings. I feel the need to buy a set for every die I own adding to the overall cost, even though it isn't actually necessary.
I have since upgraded my scale twice and have settled in on a RCBS chargemaster, but the provided one is still accurate as long as you keep good fresh batteries in it. It's never failed to read exactly what my beam scale reads.
The hand primer is nice, you'll use it.
The manual is nice to reference and compare, but your real load data will come from your bullet or powder manufacturer IMO.
The other odds and ends are "ok". The trickler works but it's so light you have to be careful. I upgraded. The funnel is good, but I got a charge pan for the chargemaster that has a built in funnel, much easier to use. The case lube I'm convinced expires. It worked great for me initially and slowly got worse. I use unique now. The case holder works great, I have a few of them now.
I would have never gotten going without the kit because I'm indecisive so I won't recommend against it, but if I knew then what I know now I would have pieced together what I use, mostly just to get the nicer press. I know I'm blowing up your thread, but I compare it to a Walmart 4 bearing bait casting reel up against a Garcia Revo. Will the revo yield you better results? Probably not. But, if you fish a lot, you'll soon have a revo (or equivalent) in your hands. It's just better.