This will be a great option for hunters looking to save a few dimes per turkey but still have a better shell from 30 to 45 yards - assuming they were shooting lead before.
But it's still lead, and patterning better will not increase the pellets' penetration energy.
It is also going to pattern very tight at close range. I have seen a couple 20 yd patterns, and I expect misses will increase inside of 30 yds.
Marketing the shell as a 60+ yard shell is unethical, IMO. I wish Winchester wouldn't do that.