I run it in a 300 wsm because I wasn't aware of another brand that would be better for that caliber (maybe there is now). Seemed to get good reports. I think it is a bit softer, but it is uniform and consistent. While working up loads I noticed some very faint ejector marks on the case head even though there were no other pressure indicators and I was well below book max charges and velocity. Dropped back a little. Seems others have reported this before as well. Just something to keep an eye on. Mine only has 3-4 firings so time will tell. I have started annealing after each firing to see if it will help extend the brass life.
I also run it in 7-08 (before Lapua started producing) and oddly I have not seen any pressure signs in the brass like above even though I'm loading this one on the high end within book range.