Kiffin doesn't want to play in it because he knows what will happen.
Texas is the only SEC program with one loss this season, while five others — Tennessee, Alabama, Georgia, Texas A&M and Kiffin's Rebels — have two each. Imagine if Texas A&M defeats Texas next weekend and every other program wins out, and you've got the makings of Kiffin's proposed crisis: Play in Atlanta at your own risk
Kiffin's quote from the article:
I've talked to other coaches, so I'll just kind of give you the feeling from some other coaches that, you know, they don't want to be in it," Kiffin said Monday during his weekly news conference. "You know, the reward to get a bye [in the CFP] versus the risk to get knocked out completely, I mean, that's a really big risk just to get a bye.
There's zero benefit to playing in the SEC championship game. Bragging about a conference championship vs losing your spot in the CFP.