Most hunters start with production calls, and they have, and will continue, to kill a ton of birds.
After a few seasons, you will realize that you can spend a little more and get calls that are just made better. They sound better for a longer period of time, and are of a better quality, which means they will last longer.
If you have the funds, like Harvester said, you can get a much more durable call in the $40-50 range, and you will not be disappointed.
First, you need to determine which type of call that you can run the best and gives you the most confidence.