Momma always said.... throw a shoe into a kennel full of dogs, and the one that yelps is the one you hit!!
Remi, don't take my opinion personally. There are those like yourself that shoot a lot, and can likely benefit from the CM performance. But you can't (in good faith) argue that there isn't a belief out there that the CM is good for deer out to xxx number of yards! Maybe it is, but so are a bunch of others. But the CM has that..."reputation". Just read on this forum..."the CM has more energy at xx yards than a 300wm". Why would punching paper care how much energy? So, with that in mind, people are encouraging others to take ridiculously long shots at deer. There is a video on here of people trying to make a cold bore, 500 yard shot at a deer target. Only one made it....with an extremely customized, high dollar rifle....with additional info from the previous shooters. My point, that you and others are taking wrong, isn't about the CM round itself....it's about the....belief, if you will, that it will turn the average "half dozen shots a year" hunter into a long range killing machine. The Swede, 260, x284, 26nos, 264WM, 6.5x300 WBY, etc, will all equal or exceed the "performance" of the 6.5CM, yet people aren't running out and buying them by the millions under the assumption that they can now shoot deer too 1k yards. And THAT is MARKETING... plain and simple. Weather Hornady intended it is irrelevant. They haven't tried to stop it. Why would they...they are raking in the $$ from it....which was their goal!!
Again...I have nothing (read that again.. NOTHING) against the round...or anyone that shoots it. Heck, I've even recommended it to people.
This is going to sound smart assed...and I apologize if you take it that way, but.... I've owned a few CMs, and they just didn't do anything for me that any other standard cartridge won't do. Granted, I'm not a bench shooter. Most of my "on game" shots will be well within 200 yards. Rumor has it that the CM don't come into its own till 5-600 yards. I'm not going to take a shot that far, nor encourage others to do so. If it works for you, hey...wear it out. It just doesn't impress me. And that doesn't make either of us a bad person!!