AZ paid THP, Randy Newberg and a few other social media influencers to promote the public land hunting there. They did such a great job that the public land received too much pressure and too many deer were being killed, now the seasons have been restructured and opportunity reduced for those that hunted those areas for years.
I took a few minutes and read through the comments on the Seek1 video. They have inspired more than a few people to start knocking on neighborhood doors.
As I have mentioned before, it is puzzling when someone works so hard to find/scout a place to hunt then to pimp it out on social media, only to make the hunting harder for themselves by creating more pressure and less opportunity.